Overview
Bright is one of the leading manufactures of dairy products in China, famous for its premium yoghurt brand, Changyou, which contains a unique range of B+100 cultures that help aid digestive health. In 2007, the company launched a new delicious yoghurt line called 230, which was packed with refreshingly juicy chunks of fresh fruit.
Challenge
Bright approached Bamboo Design to develop the packaging for the new 230 strawberry and golden kiwi fruit yoghurt range. The packaging needed to demonstrate the fresh of the fruit while appealing to the premium market and standing out from the competition.
Solution
In order to properly highlight the new ingredients, Bamboo Design featured whole pieces of enticingly fresh fruit complemented by a teaspoon of thick, creamy yoghurt. The results were mouthwatering.
Changyou 230g Fruit Yoghurt
Client: Bright Dairy
Bamboo Design was tasked with designing the packaging for Bright's strawberry and golden kiwi fruit Changyou yoghurt range in order to attract customers to this premium brand.
